A true story.
In my hometown of Bournemouth there’s an Italian restaurant.
And in the 1990s, the restaurant was always busy.
Which was, in some ways, surprising.
The food was good, but not exceptional.
In terms of decor, unexceptional too.
However, there was something else that was exceptional about the restaurant:
He was the drawcard; he made every customer feel like royalty.
And he was the reason why the restaurant was always packed – night in, night out.
This was proven when the restaurant changed hands some years later.
The menu didn’t change – just the name over the door.
But the new owner was less attentive, less interested, less present.
And the restaurant gradually became… well, just another restaurant.
What has any of this got to do with your business?
More than you might think, friend.
If you’re not personifying your business, you’re just a service provider on a list.
And while you may be an exceptional service provider, people still buy from people.
So as we slowly emerge from this pandemic, ask yourself:
“What truly differentiates my business from the competition?”
Perhaps the answer to that question is staring back at you in the mirror.