“How do you get all that engagement on your posts?” John enquired.
“Oh, just years of adding value to my network and engaging with their posts to build rapport,” I replied. “Ready to make a start, John… John… are you there, John…?”
Everyone wants great outcomes.
Few want to put in the hard yards to get ’em.
But what’s the alternative, friends?
We’re all increasingly advertising averse.
And no-one picks up their phones anymore if you try to call a ‘prospect.’ (Well, I don’t anyway – do you?)
Now, more than ever, trust precedes transaction.
And trust, as we all know, takes time to cultivate.
So the question shouldn’t be, “How can I generate more leads?” That’s premature.
The question should be, “How can I cultivate more trust?”
Because the former is increasingly the byproduct of the latter.
Need help cultivating trust with your audience? Give me a shout.