On LinkedIn it’s trust that precedes transaction. Not some newfangled marketing ‘hack’.
Here’s what I’ve learned:
I shamelessly promoted one of my products on LinkedIn last Friday.
And the outcome? Two new enquiries almost immediately.
How did that happen? Certainly not because of some clever marketing ‘witchcraft’ on my part!
Rather, I believe it’s because I spend the vast majority of my time trying to add value with my content. In that context, no-one minds the occasional promotional post, right?
The reality is this (despite what some might claim):
There are no ‘hacks’ to getting leads from LinkedIn content – leads come from the steady plod of consistently adding value – day in, day out.
Let me be brutally honest:
If we’re not prepared to put in the hard yards of adding value to our networks – and let’s be honest, it does require some effort – we’re better off paying to advertise on LinkedIn rather than just posting content that’s continually self-promoting.
Why do I say that?
Because adding value is the groundwork we have to undertake in order to cultivate trust.
It’s trust that precedes transaction, not some newfangled marketing ‘hack’.
But free leads with zero time or money investment?
That’s the thing of fairy tales, friends.
(Need some help to create content that adds value? Let’s talk.)