Many professionals lack the time or know-how to create a compelling LinkedIn profile for themselves. Perhaps you can relate?
Your LinkedIn Profile is vitally important. In the Digital Age in which we live, your LinkedIn Profile is the digital representation of the professional you to your potential customers.
(For fear that you’ve somehow skimmed that last statement without allowing it to seize your attention, I’ll repeat it, this time in bold text.)
Your LinkedIn Profile is the digital representation of the professional you to your potential customers.
If in response you’re thinking, “So what? No big deal,” I would urge you to think again. If reliable sources of statistics are to be trusted, our potential customers are anywhere between 50% and 80% towards a purchasing decision through online research before they’ll deliberately engage with us. Globally, over 90% of business-to-business buyers now begin their purchasing journeys online (source: Salesforce), and 75% of those buyers use social media as part of their due diligence process (source: IDC).
In other words, a potential customer is far more likely to ‘meet’ you first digitally than they are to meet you in person. Your potential clients are increasingly completing their due diligence online and making value judgements about you, your company, and its products and services — based on how they perceive you digitally. And yes, you can absolutely make or break your chances of securing business with a potential client based entirely on their digital perception of you and your business.
With this in mind, then, let me ask you to answer the following question as honestly as you can:
“What first impression are you currently making upon your potential customers with your LinkedIn Profile?”
If your response was anything less than favourable, we’ve created a solution for you.
It’s called LinkedIn Profile Plus.
LinkedIn Profile Plus is a comprehensive reworking of ten key LinkedIn Profile fields and features to ensure that you’re making a great digital first impression.
We focus our extensive LinkedIn Profile expertise on the following:
- Your Summary field
We rework the available characters to effectively communicate your value proposition.
- Your Experience field
We rework your current experience field to effectively showcase your expertise and specialties.
- Your Media*
Uploading PDFs, videos, images, etc. to your LinkedIn Profile to underline your value.
- Your Headline
Reworking the available characters to effectively reinforce your value proposition.
- Your Headshot* & Background Image
Re-imagining the cosmetic appearance of your LinkedIn Profile (because first impressions count!).
We also ensure that your LinkedIn URL is personalised and that important contact information is included in your LinkedIn Profile. We adjust a couple of important settings and look at linking out to a landing page or blog, if you have one.
We’ve already worked on hundreds of LinkedIn Profiles. We know what works — and what to avoid. Consequently, you can trust us to showcase you extremely effectively to your potential customers.
(*photographic / media creation services available at additional cost.)